When I walked into the The Daily Harvest’s Refueling Station pop up at the Westfield Century City location, I felt as though I had entered an empowering personal power station.
It is fashioned to look like clean and healthy version of a gas station—where you can pull in and fuel up. The playful popup offers tastings of bowls and smoothies, education about the ingredients, and the opportunity to shop (with exclusive discounts). True to the station form, you can even take home something for your car like a Daily Harvest keychain or a fruit or veggie-inspired air freshener.
The Daily Harvest team describe the space as being inside the head of Founder and CEO Rachel Drori, who believes in food as fuel and solutions to the hangry that are nutritious and delicious.
Push the button on a white ATM and you’ll be handed a warm cookie. Turn the keys on the bubble gum machine for siracha packets and discounts on home-delivered meals. Scratch to win on branded lottery cards to receive a Daily Harvest surprise, and collect stickers that reveal your preference for savory or sweet.
Choose either savory or sweet to try samples of Daily Harvest’s bowl or smoothie recipes. The delivery service will ship directly to your address. But here at the pop-up, the car wash-inspired installation houses people ready to blend your smoothie or cook your bowl on a skillet to enjoy in-house.
Check out the displays of the ingredients found within the dishes. If you’ve ever wondered what maca really looks like or you want to learn more about the health benefits of kelp, stop on by.
The Refueling Station by Daily Harvest pop-up is free to visit (located at the Westfield Century City 2nd Floor). It is open through Wednesday, January 23. Pick up Pop Up tickets here.
Located at the Westfield Century City 2nd Floor.
Learn more about Daily Harvest.
Felicia Tomasko has spent more of her life practicing Yoga and Ayurveda than not. She first became introduced to the teachings through the writings of the Transcendentalists, through meditation, and using asana to cross-train for her practice of cross-country running. Between beginning her commitment to Yoga and Ayurveda and today, she earned degrees in environmental biology and anthropology and nursing, and certifications in the practice and teaching of yoga, yoga therapy, and Ayurveda while working in fields including cognitive neuroscience and plant biochemistry. Her commitment to writing is at least as long as her commitment to yoga. Working on everything related to the written word from newspapers to magazines to websites to books, Felicia has been writing and editing professionally since college. In order to feel like a teenager again, Felicia has pulled out her running shoes for regular interval sessions throughout Southern California. Since the very first issue of LA YOGA, Felicia has been part of the team and the growth and development of the Bliss Network.