YOGASMOGA takes high-performance yoga clothing to the next level. 

Beverly Hills (9458 Dayton Way), 310-273-9642

yogasmoga.com

 

 When we embrace the philosophy of yoga, it affects all aspects of our lives beyond the mat. Sister and brother team Tapasya and Rishi Bali founded the company YOGASMOGA on the principle that our practice also influences our clothing. The name is a play on the Hindi tradition of rhyming words and names, and reflects their lighthearted yet devoted dedication to yoga. YOGASMOGA’s lines of men’s and women’s high-performance wear is made in the USA from proprietary technological fabrics and colored with eco-friendly inks.

The clothes are made to be resistant to piling and contain high stretch qualities and advanced moisture management. Their black color—known as Carbon 6—is so dark that they’ve trademarked it; the black YOGASMOGA pieces will stay black after numerous washings.

YOGASMOGA began with an online retail portal and have been adding brick-and-mortar stores. The country’s first opened in Greenwich, Connecticut, their first SoCal store is on San Vicente in Brentwood, and their newest location opened in July 2015 in Beverly Hills near Rodeo Drive. The Beverly Hills store provides a peaceful respite in which to experience the brand’s spirit of wellness and community. The interior is an ode to Mother Nature, resembling a forest with sleek wooden boning that flows throughout the space.  At the core of the venue, the hardwood melds together in a sculpture that recalls Namaste prayer hands.

The company’s Namaskar Foundation supports micro-loan initiatives and educational programs in developing regions. Products such as hand-woven bracelets sold by YOGASMOGA benefit the foundation.

Even more Southern California stores are in development (La Jolla, Corte Madera, Newport Beach, and Malibu). Expansion is in the works for New York, San Francisco, and Boston. Contact any of the stores to book a personalized SMOGI style and fitting session.

Felicia M. Tomasko
Felicia Tomasko has spent more of her life practicing Yoga and Ayurveda than not. She first became introduced to the teachings through the writings of the Transcendentalists, through meditation, and using asana to cross-train for her practice of cross-country running. Between beginning her commitment to Yoga and Ayurveda and today, she earned degrees in environmental biology and anthropology and nursing, and certifications in the practice and teaching of yoga, yoga therapy, and Ayurveda while working in fields including cognitive neuroscience and plant biochemistry. Her commitment to writing is at least as long as her commitment to yoga. Working on everything related to the written word from newspapers to magazines to websites to books, Felicia has been writing and editing professionally since college. In order to feel like a teenager again, Felicia has pulled out her running shoes for regular interval sessions throughout Southern California. Since the very first issue of LA YOGA, Felicia has been part of the team and the growth and development of the Bliss Network.