Raising the Bar: Today’s Consumers Toast to Non-Alcoholic Drinks
Premium Drinks without the Kick are Becoming Increasingly Popular Wellness, convenience, and premiumization are the critical factors that cause consumers to increasingly purchase non-alcoholic products. According to the 2023 Nielsen IQ Report, sales of non-alcoholic beverages reached $510 million —a notable rise of $121.2 million, which equates to a robust 31.2% growth from the [...]